Alisha Langenbach

Every year in the months of May, June, and July, more than 600 graduates present their final works under the name ArtEZ University of the Arts, in the form of dance, theater, presentations, concerts, performances, fashion shows, and exhibitions in Arnhem, Enschede, Zwolle in the Netherlands. All DBKV students (the art lecturer study) make their final exam of their visual practice and show their work at the end of the school year.

Alongside designers Isa Tamrouti and Matthijs Afman, we developed the identity, social media posts, and exhibition catalog. After reviewing the diverse works of the students, we devised a generative identity system. This approach allowed each student to have unique visuals while maintaining a cohesive overall design through a fixed visual output, creating a unified pattern. Students completed a questionnaire about their personality, work, and artistic perspective, which set parameters for the generated visuals. This process produced personalized patterns, fonts, and colors for each student. The resulting catalog resembles a pattern book, similar to a Pantone color wheel